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“Phone Karo Kachra Hatao” initiative
Miracle on Malabar Hill
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A phone call to helpline run by MLA Mangal Prabhat Lodha ensures that garbage is cleaned up in 24 hrs

June 28: 9 am: Lata Ursekar gets a pamphlet in her newspaper about a garbage clearance helpline. She remembers the dead wood lying untouched near Gamdevi police station for over a week.

5 pm: She calls the number and complains.

June 29: 8 am: Two workers come to Usrekar's house and tell her the trash has been cleaned up.

Fast Forward: After many years, the garbage near Rajesh Thakur's building in Walkeshwar was cleaned when he called up the helpline.

"I was very surprised. The prompt action that the pamphlet promised was delivered," said Ursekar, who now believes that one phone call make all the difference.

The garbage pickup helpline that Ursekar called is being managed by Malabar Hill MLA Mangal Prabhat Lodha

All the constituents have to do is call the number between 9 am and 9 pm and within 24 hours, the garbage is picked up. And none of the 682 callers have had make a second call.

"We cannot the blame BMC for everything. We have to take some initiatives on our own," said Lodha, who started the helpline 5 days ago.

Advocate Rajesh Thakur, a resident of Walkeshwar Road, too is impressed. He had called the helpline on June 30 to pick the garbage that had been lying untouched near his building for years.

"We had registered complaints with the BMC about that garbage several times, but in vain.

We just had to call this helpline once and our problem was solved," he said But BMC's additional municipal commissioner R A Rajeev, who heads its Clean Up! Mumbai campaign, said,"There is no need of an additional service like this."

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